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Fundamentally Children

Fundamentally Children is an organisation dedicated to helping children develop skills through play. We provide independent expert advice on a range of topics including play, toys, apps, children’s tech, e-safety, child development, special needs and other parenting issues.

We are a team of professionals, dedicated to promoting the value of play in healthy childhoods. We have a wide range of skills and work in an innovative, family-friendly way to ensure everyone feels valued and respected and we take pride in our unique range of services which we believe are second to none. is the home of the Good Toy Guide and Good App Guide as well as a raft of other useful advice for parents, carers and childcare professionals.

  • Good Toy Guide
  • Good App Guide
  • Play Ideas
  • Child Development
  • Parenting
  • Tablets & eSafety
  • Competitions & News

The organisation was set up by Dr. Amanda Gummer, who has over 20 years experience working with children and families.  Widely considered as THE go to expert on play, toys and child development, Amanda combines her theorectical knowledge with a refreshingly pragmatic approach to family life that resonates both with parents and professionals. 

Who to contact

Form on website

Last updated 26/01/2018